Bid & Pursuit Mastery
Stop losing proposals you should be winning. Learn the frameworks, psychology, and craft behind bids that actually close — built from a decade in the room where it happens.
What you'll learn.
The Psychology of the Evaluation Committee
Understand how procurement decisions are actually made — the fears, the politics, the hidden criteria that never appear in the RFP. Learn to read what isn't written.
Bid/No-Bid: The Decision That Determines Everything
The most important decision in a pursuit happens before you write a single word. Master the framework that tells you when to compete — and when to walk away.
Crafting Your Win Narrative
Every winning proposal has a story at its heart. Learn to find, sharpen, and tell the narrative that makes evaluators remember you — and choose you.
Evidence Architecture: Proof That Persuades
Claims without evidence are promises. Evidence without narrative is a spreadsheet. Learn the structure that makes your proof land with impact.
The Executive Summary: Your One Chance to Compel
Most evaluators read the executive summary and skip the rest. Learn to write the 500 words that make them want to read everything else.
Team Dynamics: Running a Winning Bid Room
The craft of coordinating a multi-disciplinary pursuit team under deadline pressure — roles, reviews, the brutal feedback culture that produces brilliant output.
Post-Submission: Learning from Every Outcome
Win or lose, the debrief is where your future success is built. Learn to extract every possible lesson — and use it to compound your win rate over time.
Join the Waitlist
This course is in development. Join the waitlist and you'll be the first to know when doors open — plus an early-bird discount when you do.
Meet your instructor.
Elaine Mao spent over a decade leading bid and pursuit strategy across the Asia Pacific region, working on some of the largest technology and professional services contracts in the market. She's been in the room when billion-dollar deals were won — and when they were lost. She built this course to give everyone access to what she learned.